Brave New Girl Media celebrates the voices and achievements of pioneering women who drive change and innovation. This podcast, available on our website Brave New Girl Media, reflects our commitment to sharing transformative stories that support and encourage women across various industries.
The Wellbeing farm founder, Celia, is the latest guest on these fantastic podcasts. Find out how Celia transformed challenges into opportunities, establishing a unique and sustainable business model. Her approach not only bolsters the local community but also champions environmental sustainability. This episode is more than a tale of overcoming adversity; it’s about thriving and profoundly impacting the hospitality sector and beyond. Firstly let us look at some of Celia’s key points.
Facing Crisis with Creativity
Facing near bankruptcy, Celia Gaze channelled her creativity into a novel idea. She dressed her llama in a bow tie and posted it online. This inventive move quickly went viral, revitalising The Wellbeing Farm and setting a new course for its future.
Revolutionising Event Spaces
Curious about how Celia dodged both burnout and financial disaster? She transformed these challenges into an innovative venue. Today, The Wellbeing Farm is not only a fun and unique place for weddings but also one of the UK’s first B Corp Certified venues. It prioritises sustainability and integrates wellbeing into every event.
From Burnout to Leadership
Celia’s journey from healthcare sector burnout to entrepreneurship showcases a powerful transition. Her quest for a sustainable, enjoyable business model now benefits the community and conserves the environment. This change was driven by her desire to find meaningful work that also cares for the planet.



A Decade of Sustainable Practice
The Wellbeing Farm celebrates over a decade of sustainable operation. It’s a venue that stands out not only for its special events but also for its commitment to green energy, utilising a wind turbine for power. This approach underlines the seamless integration of sustainability into business practices.



Daily Sustainability Efforts At The Wellbeing Farm
, sustainability extends beyond mere words. Daily practices, like using transparent waste bags for better recycling and supporting local, predominantly female-owned suppliers, demonstrate the farm’s commitment to environmental impact. These initiatives also support the local economy and promote social inclusion.
Learning from Setbacks
Celia emphasises the importance of embracing failures, getting creative, and sticking to one’s values to devise solutions. Her approach inspires other business leaders to consider how their enterprises can positively impact both local and global communities.
Sustainability in Hospitality: Key messages
- 1. Creative Problem-Solving: When faced with potential bankruptcy, Celia Gaze used her creativity to turn the situation around by dressing a llama in a bow tie and sharing the image on social media, which went viral.
- 2. Transformation to Sustainability: Celia transitioned from experiencing burnout in the healthcare sector to creating one of the UK’s pioneering B Corp certified venues, The Wellbeing Farm, focusing on sustainable and enjoyable business practices.
- 3. Community and Environmental Focus: The Wellbeing Farm is not only committed to local community support but also integrates sustainable practices in its operations, such as being powered by a wind turbine and supporting a charity that empowers women in Kenya.
- 4. Economic and Social Impact: The farm’s sustainability efforts help reduce operating costs by up to 20% and enhance customer loyalty, demonstrating the financial viability of environmentally friendly business models.
- 5. Holistic Wellbeing: The initial motivation for starting the farm was Celia’s own experience with severe burnout, leading her to create an environment that promotes both physical and mental wellness.
- 6. Inclusive Practices: The Wellbeing Farm actively supports local, predominantly female-owned suppliers and hosts inclusive events, including same-sex wedding fairs, showing a commitment to social equality and community engagement.
Discover More
Learn more about how Celia Gaze and The Wellbeing Farm are pushing the boundaries of the hospitality industry. Tune into her detailed discussion on Brave New Girl Media and join us in championing a future where businesses operate ethically and sustainably. Listen to her story at here and be inspired by what sustainable innovation looks like in practice.